You either love it or hate it.
Social media can be an absolute joy to do but some business owners find social media marketing mirrors the feeling of going to the dentist.
As I always say to my clients, you need to address social media marketing in the same way as any other marketing activity - it needs to be goal driven, focused, relevant and measurable.
Posting and tagging on Facebook whilst having a coffee with your mate is not the same as creating a strategic campaign to a targeted and profiled audience.
Have a look at some of my social media success stories and then give me a call.
Facebook is all about people telling stories to engage their readers. Even in business, it's important to bring the 'me' into a post. People buy from people they like, so if you create post or a story which helps an audience understand who you are and what you do, then the engagement and traction will follow.
Understanding how different social media platforms work and their individual target audiences paves the way to creating social media strategies which work. Incredible Edibles is a small, sandwich shop in the middle of Dundee. We needed to find a story which would create traction on their Facebook page rather than just simply posting images of their food. The story was their story, the story of Incredible Edibles being privately owned and run by these 2 sisters.
This Facebook post went out as Dr Noodles became live on the Zippy D App which happened to be just after 5 pm on a Friday night. Even when the stress is on to post, creating the right content and engaging with your audience at the right time, ensures good traction.
This post was part of a strategic Facebook marketing campaign to launch the Crieff Food Co's new range of Nae Bother Suppers. It goes to prove that if you have high quality visuals with a strong message going out to a targeted audience, then good traction will follow.
Using Facebook as a recruitment platform in a strategic, digital format was a new way forward for ana recruitment. This was one of ana's first posts exploring how Facebook could be used as an active recruitment platform.
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Xtra Pair of Hands, Laurencekirk, Aberdeenshire