Most marketing agencies focus on activities which elevate your brand. Xtra Pair of Hands is your strategic marketing partner - creating solution based marketing campaigns for you and your business with the focus not being on brand enhancement, but on ROI.
I work closely with your existing marketing team to make sure you receive heightened creativity across all of your marketing activities - whatever the budget.
Mentoring, guiding and supporting your team, or agency, to achieve laser focused marketing.
The art of social media marketing is story-telling. Xtra Pair of Hands approaches social media content strategically, so that each of your products or services are target marketed across the right platforms, with the right message
PR is a great tool for small business owners. Generating news stories for the press which are targeted, relevant and journalist friendly results in securing free editorial in key online and printed press.
With a background in creating and securing successful sponsorship programmes, Xtra Pair of Hands has worked with a number of blue chip clients across the UK. The secret to sponsorship is to align the right brands with the right partners so that an exciting and engaging business relationship develops.
Clients who work with Xtra Pair of Hands are business owners who understand the need to work closely with a strategic marketing professional. I am able to take on their marketing workload, action their dream activities as well as guiding them to achieve managed growth - efficiently and effectively.
With over 20 years experience in marketing and business management, I empower my clients who are stuck in a rut with their marketing. I inspire, motivate and upskill business owners so that their understanding is enhanced and their marketing strategies are more laser focused - freeing up their valuable time so that they can concentrate on what they do best and what they love best.
By mentoring and guiding owners and their teams, I save valuable time and money whilst enhancing a company's marketing activities.
Yes, I specialise in social media marketing and social media training, public relations, new business development and marketing strategy but more importantly, I help business owners achieve managed growth across the marketing spectrum.
From creating and developing strong brands, formulating creative and targeted PR campaigns to identifying new business opportunities, my clear vision and experience helps guide business owners to make the most informed commercial decisions.
Over the years, I have seen that the most successful growth strategies always result from departments who work enthusiastically together. High organic engagement reaps rewards.
My expertise in drilling-down into a company's activities highlights any areas that might need attention. Once identified, I then work with the department heads to resolve any potential issues, ensuring that all the required marketing building blocks needed to activate successful strategies, are firmly in place.
This might involve reviewing existing operating techniques, creating new client retention programmes or even spear-heading a recruitment drive.
Some of my business-to-consumer marketing expertise includes;
· Creating bespoke marketing and commercial strategies
· Marketing campaign planning and help with implementation
· Developing relevant and appropriate social media strategies
· Social media marketing
· Social media training
· Creating exciting and strategic PR campaigns
· Sourcing new business opportunities
· Carrying out sales negotiation
· Event management and marketing
· Securing sponsorship
all focused towards sustained, managed growth whilst saving business owners time and money.
It's always good to have a listening ear, so book a free Zoom call (below) and I'll see how I can help you. Sometimes, it just takes a fresh pair of eyes to overcome problems and provide solutions.
Xtra Pair of Hands
35 Faulkner Avenue, Laurencekirk, Laurencekirk, AB30 1GU, United Kingdom
T: 01561 376 179 Mb: 07968 211 709
Xtra Pair of Hands. All Rights Reserved
Xtra Pair of Hands, Laurencekirk, Aberdeenshire
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