In today's marketing world, small business marketing has to go digital. But we're not talking just about social media marketing, we're talking about having a good, all round digital presence.
Did you know that it takes a client 7 opportunities to see your brand, before they have the trust and confidence to take action.
So how do you, as a business owner, have the time to manage Facebook, Instagram, Google My Business, Tik Tok or LinkedIn content?
Creating engaging content is crucial. Your content has to fight for its place on whatever platform is it on. What we don't want it to do is....blend in.
You must be able to have a marketing spend though. There is always free marketing options available e.g. organic posting, but in order to gain traction and engagement, there needs to be a consistent (and this could be a low level), marketing spend.
With over 20 years' traditional and now digital marketing (that's 6 year), I am able to offer my private clients a one-stop shop of marketing support.
Listen to owner and director, Sofia Middleton explain how XPH helps business owners.
Marketing needs to be strategy driven. Each activity needs to have a purpose - it needs to DO something.
With over 20 years' experience in managing and marketing small businesses, Xtra Pair of Hands delivers expert advice and support across the marketing spectrum.
Xtra Pair of Hands
34 Faulkner Avenue, Laurencekirk, Laurencekirk, AB30 1GU, United Kingdom
T: 01561 376 179 Mb: 07968 211 709
Xtra Pair of Hands. All Rights Reserved
Xtra Pair of Hands, Laurencekirk, Aberdeenshire