Xtra Pair of Hands
Xtra Pair of Hands
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    • Home
    • Business Start-Ups
    • Coaching for success
    • Marketing Services
    • Why work with me?
    • Clients & Testimonials
    • Case Studies
      • Marketing Success Stories
      • Social Media Case Studies
      • PR Case Studies
    • Contact
  • Home
  • Business Start-Ups
  • Coaching for success
  • Marketing Services
  • Why work with me?
  • Clients & Testimonials
  • Case Studies
  • Contact

CHOOSING THE RIGHT MARKETING & BUSINESS TOOLS

Making sure you evaluate your marketing and business strategies before launching into any marketing activity or new business venture is so important. By assuming facts or presuming outcomes presents a less than solid base for any commercial activity. 


Going through a standard marketing analysis will go towards making concrete, factual decisions so that your business is able to set out its stall for the short, medium and long term future. 


Marketing professionals have a box of tools to use to help them promote and sell products and/or services. First of all, a problem or business activity needs to be identified, then a strategy created and a plan of action implemented.  In marketing terms, this means identifying the right set of tools to activate campaigns. 


For start-ups and fledgling enterprises, I offer hands-on advice and support right the way your growth period, making sure that your decision-making processes are backed up by sound commercial facts. That business and marketing plan implementation is structured and measured for success. 


Xtra Pair of Hands works at whatever level is required within the business. For businesses aged 18 months and over, I work at director level, offering 1:2:1 sound commercial and business advice and guidance with business owners to make sure their businesses achieve managed growth.

Let's arrange an online meeting to discuss how Xtra Pair of Hands can enhance your business.

Book an online meeting

MARKETING SERVICES

Small business marketing and management

Small Business Marketing

Small Business Marketing

Small Business Marketing

When you become an Xtra Pair of Hands client, you'll enjoy a truly personalised marketing service:


  • Creating meaningful marketing strategies
  • Developing & implementing marketing campaigns
  • Creating & implementing strategic PR campaigns
  • Social media marketing
  • Social media training and support
  • New business development
  • Sales negotiation
  • Tele-marketing
  • E

When you become an Xtra Pair of Hands client, you'll enjoy a truly personalised marketing service:


  • Creating meaningful marketing strategies
  • Developing & implementing marketing campaigns
  • Creating & implementing strategic PR campaigns
  • Social media marketing
  • Social media training and support
  • New business development
  • Sales negotiation
  • Tele-marketing
  • Establishing new client retention programmes


Whatever marketing objectives you need to achieve, I'll help you get there.


 

PR .  How to get free editorial in the press.  Getting free press coverage. Public relations activit

Public Relations

Small Business Marketing

Small Business Marketing

Public Relations is all about securing free editorial, whether in monthly glossy magazines, weekly consumer press, trade publications, national newspapers or online publications.


With over 20 years experience in public relations and a 98% conversion of press release into editorial, PR is my 'thing'. It requires dedication to the cause - a 

Public Relations is all about securing free editorial, whether in monthly glossy magazines, weekly consumer press, trade publications, national newspapers or online publications.


With over 20 years experience in public relations and a 98% conversion of press release into editorial, PR is my 'thing'. It requires dedication to the cause - a love of talking to people, of finding out who the right people are and where they are. If you need PR consultant rather than an expensive Public Relations agency in Dundee, PR in Aberdeen or PR anywhere else in Scotland, or the UK, I'll create a great campaign for you.


Get it right and public relations can have a magical affect on sales. Fancy giving it a go?

Social media training. Social media marketing. Social media marketing for small businesses

Social Media

Small Business Marketing

New Business Development

Jumping on to the right platform that fits in with your target market and really working hard at populating it with engaging posts and videos, is one sure way of growing your business. 


In this day and age, there are very few advertising options that are as cheap, reach a vast, targeted population as say Facebook and Instagram.  


Each socia

Jumping on to the right platform that fits in with your target market and really working hard at populating it with engaging posts and videos, is one sure way of growing your business. 


In this day and age, there are very few advertising options that are as cheap, reach a vast, targeted population as say Facebook and Instagram.  


Each social media platform has its own target audience.  Facebook is a platform which uses words to engage its audience, supported by images. It's target audience is more mature which differs from Instagram whose audience is more youthful - kinda 'down with kids'.  Instagram uses images to enage its audience, supported by a few words.


Xtra Pair of Hands offers training to business owners who would like to learn more about Facebook Business Manager and general advertising techniques.


For those business owners who just need and want someone to take over their platforms but still retain that in-house voice, then that’s exactly what we’ll do.


Business growth through marketing, marketing consultant Scotland

New Business Development

New Business Development

New Business Development

Out of a cohesive marketing strategy comes a plan for driving new business ideas forward. Undertaking an audit of where your business is, where you want it to be and ensuring you’re your business’s marketing building blocks are firmly in place will allow your business to follow a progressively natural route to success. 


Working closely wit

Out of a cohesive marketing strategy comes a plan for driving new business ideas forward. Undertaking an audit of where your business is, where you want it to be and ensuring you’re your business’s marketing building blocks are firmly in place will allow your business to follow a progressively natural route to success. 


Working closely with Business Gateway (Aberdeen City, Shire and Tayside) as part of their Expert Help Marketing team, I have the expertise to identify and create new business opportunities for both fledging and mature businesses.  


Sometimes, it’s difficult for business owners to cut through the white noise of their everyday business life to clearly see where new ventures, partnerships and alternative marketing opportunities may be. A set of fresh eyes and a new approach can sometimes be all that is needed to breathe fresh life into a company.

Event sponsorship consultants. Sponsorship opportunities. Event marketing. Sponsoring events.

Event Sponsorship

New Business Development

Event Sponsorship

Securing event sponsorship is not for the faint hearted.  It takes months of hard work to research, source and begin a sponsorship conversation. 


Sponsorship has to work both ways: the event needs to provide the right sponsorship benefits for a client and the client's brand profile needs to add value to the event.  It is only when both the

Securing event sponsorship is not for the faint hearted.  It takes months of hard work to research, source and begin a sponsorship conversation. 


Sponsorship has to work both ways: the event needs to provide the right sponsorship benefits for a client and the client's brand profile needs to add value to the event.  It is only when both the client and the event's brand strategies align that a great sponsorship relationship begins.


Xtra Pair of Hands has a wealth of experience in not only securing sponsorship but also in event management and marketing both at home in Scotland and across the UK.


Marketing help and support for small business owners

Kind Words

New Business Development

Event Sponsorship

"Sofia has such infectious enthusiasm and energy. She has ideas and suggestions on how to improve business and is able to align these ideas with your particular business model. I would very much recommend Sofia if you are looking for someone to help streamline, promote or manage your business."


Emma Beagrie

Owner

Aberdeen Psychotherapy Servi

"Sofia has such infectious enthusiasm and energy. She has ideas and suggestions on how to improve business and is able to align these ideas with your particular business model. I would very much recommend Sofia if you are looking for someone to help streamline, promote or manage your business."


Emma Beagrie

Owner

Aberdeen Psychotherapy Services


"Sofia is like a whirlwind of fabulous ideas! I'm so delighted to have had her support and I look forward to working with her again in the future. Highly recommend! ❤️ "


Amy Alexander

Owner

Kaerlig Beauty



 

Let's set some goals for you & your business

MARKETING PROJECTS

CNG Design, van wrapping for enhanced marketing
Great British Bake Off winner Candice Brown attends Taste Angus food and drink festival
Public relations activity for Graham Campbell, Dundee

Double page spread in The Courier newspaper for Chef Graham Campbell

CNG Design. Kitchen design and installation. Bathroom & Bedroom design. Marketing Aberdeenshire

Support Local

Classic Ibiza outdoor concert hosted by Knebworth House

Classic Ibiza at Knebworth (Stevenage)

Most Wanted Wines, Event Sponsorship for Classic Ibiza concert series
Event sponsorship
CNG Design marketing promotion, Laurencekirk
Graham Campbell press activity

Recipe insertion in The Courier for Chef Graham Campbell

Fusion modular hybrid rig marketing collateral

Fusion modular hybrid rig

These espadrilles sold out through great Public Relations activity

PR campaign for Mandarina Shoes

Hands on marketing for Tayble Deli

New deli style shop

Celebrity Chef Nick Nairn attends Taste Angus Food and Drink festival
Taste Angus Food and Drink Festival
Taste Angus food and drink festival

Sponsorship secured for Taste Angus

Michelin star chef, Graham Campbell attends Taste Angus Food and Drink festival
Zippy D: local online food ordering and delivery company in Dundee
PR featured in The Courier business section

Launch PR

Images from launch photoshoot

Zippy D 

Zippy D Merchant Leaflet

Zippy D Business Partner Leaflet

Zippy D marketing collateral

Zippy D Business Partner Leaflet

Zippy D marketing collateral

Zippy D Business Partner Leaflet

Snap Me Up editorial

PR for The Sparkle Club Shoes

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Xtra Pair of Hands

35 Faulkner Avenue, Laurencekirk, Laurencekirk, AB30 1GU, United Kingdom

07968 211 709

sofia@xtrapairofhands.co.uk  


T:  01561 376 179       Mb:  07968 211 709


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