CHOOSING THE RIGHT MARKETING & BUSINESS TOOLS

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When you become an Xtra Pair of Hands client, you'll enjoy a truly personalised marketing service:

• Creating meaningful marketing strategies
• Developing & implementing marketing campaigns
• Creating & implementing strategic PR campaigns
• Social media marketing
• Social media training and support
• New business development
• Sales negotiation
• Tele-marketing
• Establishing new client retention programmes

Whatever marketing objectives you need to achieve, I'll help you get there.

Public Relations is all about securing free editorial, whether in monthly glossy magazines, weekly consumer press, trade publications, national newspapers or online publications.

With over 20 years experience in public relations and a 98% conversion of press release into editorial, PR is my 'thing'. It requires dedication to the cause - a love of talking to people, of finding out who the right people are and where they are. If you need PR consultant rather than an expensive Public Relations agency in Dundee, PR in Aberdeen or PR anywhere else in Scotland, or the UK, I'll create a great campaign for you.

Get it right and public relations can have a magical affect on sales. Fancy giving it a go?

Jumping on to the right platform that fits in with your target market and really working hard at populating it with engaging posts and videos, is one sure way of growing your business. 

In this day and age, there are very few advertising options that are as cheap, reach a vast, targeted population as say Facebook and Instagram.  

Each social media platform has its own target audience.  Facebook is a platform which uses words to engage its audience, supported by images. It's target audience is more mature which differs from Instagram whose audience is more youthful - kinda 'down with kids'.  Instagram uses images to enage its audience, supported by a few words.

Xtra Pair of Hands offers training to business owners who would like to learn more about Facebook Business Manager and general advertising techniques.

For those business owners who just need and want someone to take over their platforms but still retain that in-house voice, then that’s exactly what we’ll do.

Out of a cohesive marketing strategy comes a plan for driving new business ideas forward. Undertaking an audit of where your business is, where you want it to be and ensuring you’re your business’s marketing building blocks are firmly in place will allow your business to follow a progressively natural route to success. 

Working closely with Business Gateway (Aberdeen City, Shire and Tayside) as part of their Expert Help Marketing team, I have the expertise to identify and create new business opportunities for both fledging and mature businesses.  

Sometimes, it’s difficult for business owners to cut through the white noise of their everyday business life to clearly see where new ventures, partnerships and alternative marketing opportunities may be. A set of fresh eyes and a new approach can sometimes be all that is needed to breathe fresh life into a company.

Securing event sponsorship is not for the faint hearted.  It takes months of hard work to research, source and begin a sponsorship conversation. 

Sponsorship has to work both ways: the event needs to provide the right sponsorship benefits for a client and the client's brand profile needs to add value to the event.  It is only when both the client and the event's brand strategies align that a great sponsorship relationship begins.

Xtra Pair of Hands has a wealth of experience in not only securing sponsorship but also in event management and marketing both at home in Scotland and across the UK.